Burger King has announced it will serve a plant based Whopper for the first time.
The Impossible Whopper, made with the plant based Impossible Burger, is being tested in 59 restaurants in St Louis, Missouri.
And it wasn’t an April Fool’s joke.
Burger King’s chief marketing officer, Fernando Machado, said that in the company’s testing so far, customers and even employees had not been able to tell the difference between a meaty Whopper and the veggie one.
“People on my team who know the Whopper inside and out, they try it and they struggle to differentiate which one is which,” Mr. Machado said.
Mr Machado said the company had plans to quickly expand it to every branch in the USA if there was enough support.
Burger King launches the vegetarian Impossible Whopper
