Ballymena has been buzzing with a busy bill of entertainment each Saturday in December.
The initiative has been organised by Ballymena Business Improvement District (BID).
The entertainment, which included performances from local bands, Picture the Sound and Pure Blarney, has helped shoppers in Ballymena get into the festive spirit.
The Harmony Hub was transformed into a spectacular Winter Wonderland, organised in partnership with Mid and East Antrim Borough Council.
Mrs Claus, the Christmas Fairy Godmother, Jack Frost and Santa’s elves kept crowds entertained.
BID Manager, Alison Moore, said retailers really got into the Christmas spirit.
“In one of our recent Facebook competitions, we asked followers to tell us why Ballymena is the best shopping town in Northern Ireland and the range of comments we received were fantastic.
“Our weekly entertainment has delighted audiences who have been able to enjoy some down time in between their shopping.
“The Winter Wonderland drew a big crowd into the town centre and whilst the weather wasn’t in our favour on Saturday, we still managed to attract those shoppers who braved the elements,” she said.
The Christmas entertainment will conclude on Saturday (December 22) with performances from the roving Ballymena Community Choir and the Ballymena Chamber Orchestra, who will perform from 1pm at the Harmony Hub.
