Boost has enjoyed a record year in Northern Ireland, selling 32.9 million drinks during 2018. That’s an increase of almost two million units, year on year.
Sales show no sign of slowing down with both volumes and revenue increasing by more than six per cent across all its variations.
Driving the company’s best ever year here has been the incredible growth of Boost Energy Red Berry, a flavour which at present is exclusively available in Northern Ireland.
Sales of Red Berry cans grew by a massive 57 per cent last year.
“I must say I’m running out of words to describe the amazing success we’ve enjoyed here since we first launched in 2003, but we are thrilled at how the people of Northern Ireland, and the independent retail trade, have taken Boost to their hearts.
“We could never have predicted though that we would be shifting this number of units in one year and that we would have the top three selling SKUs in the province,” said Boost Energy founder and Managing Director Simon Gray.
“Northern Ireland is such an important market for us as we only sell to local independent retailers, not the big supermarket chains, and our ‘We Love Local’ ethos is all about supporting and championing these retailers who have helped make Boost the success it is today,” he added.
2018 got off to a good start for Boost when the company signed an exclusive five year distribution deal with County Antrim-based company Hardy Sales and Marketing Ltd (HSMNI).
“We’ve been working with Boost since day one,” said HSMNI Managing Director Gareth Hardy, “so to see the brand grow every year and enjoy the success that it has is nothing short of phenomenal.”
“It really is great news – not just for us but for wholesalers, retailers and consumers who all love the brand,” he added.
Boost is available in various pack formats across seven core energy flavours, as well as limited editions and sports and protein drinks.
