Bushmills Irish Whiskey will return with its Black Bush Stories – a series of interactive Instagram events over the next few weeks.
Each event will explore a key theme and celebrate an individual and their craft, while providing the opportunity for audiences to discover a new skill.
Hosted weekly on Instagram Live by whiskey experts and award-winning TV presenters, Neil Ridley and Joel Harrison, the series will see Bushmills Irish Whiskey assemble a cast of collaborators across Ireland to bring the popular whiskey-inspired masterclass
The collaborator lineup includes charcuterie master Rob Krawczyk, creative photographer Freddy Kelly (a.k.a. Raw Dublin), tea maker Oscar Woolley and candlemaker Michael Morris, all of whom co-hosted Black Bush Stories events across the country in 2018 and 2019.
Each event will be live streamed at 8pm every Wednesday for four weeks on the @BushmillsIRL Instagram channel where viewers will be introduced to the world of Black Bush, before hearing the collaborator’s story and following alongside an interactive masterclass.
The series will also be available on IGTV for viewers to watch back in their own time. The full event schedule is:
Wednesday 6 May: Black Bush & Photography with Freddy Kelly a.k.a. Raw Dublin
Wednesday 13 May: Black Bush Blended with Oscar Woolley from Suki Tea
Wednesday 20 May: Black Bush by Candlelight with Bearded Candlemaker, Michael Morris
Inspired by the unrivalled character of Bushmills Black Bush, Black Bush Stories celebrates independent, curious and spirited talent, using inspiring stories and immersive events to appeal to those who are keen to discover new experiences.
To read more about the Black Bush Stories campaign and each collaborator’s story, visit blackbushstories.com.
