Giant’s Causeway – most ‘Instagrammable’ National Trust site

The Giant’s Causeway is the most Instagrammable National Trust site, with 319,000 posts tagged at this location.

After Giant’s Causeway, there was a significant drop-off of over 200,000 posts to the second most tagged location – Dunham Massey, a Georgian home and deer park located just outside Manchester.


The garden and outdoors experts at Hayter know a thing or two about the great outdoors, and they’ve scoured Instagram data and site visit data to find out which National Trust site is the most Instagrammable in the country!

Stourhead, a famous landscape garden in Wiltshire and Somerset, took third place with 65,300 posts. Fountains Abbey in North Yorkshire was fourth, with just under 60,000 Instagram posts.

A membership for the National Trust allows you to access to over 500 sites around the UK, ranging from heritage houses and gardens to protected areas of countryside and coastline. If you’re stuck for something to fill the days with this summer, the National Trust offers plenty of great ways to get out of the house and take in a bit of culture this summer.

With over 500,000 annual visitors, Attingham Park was the most visited National Trust property in 2020-21. Giant’s Causeway is the most Instagrammable National Trust site, with 319,000 posts tagged at this location.

The Most Instagrammable National Trust Properties

Property – location – posts
1 Giant’s Causeway Co. Antrim 319,000
2 Dunham Massey Greater Manchester 67,000
3 Stourhead Wiltshire 65,300
4 Fountains Abbey North Yorkshire 59,900
5 Waddesdon Manor Buckinghamshire 45,300
6 Brimham Rocks North Yorkshire 40,000
7 Cliveden Berkshire 33,600
8 Chartwell Kent 30,900
9 Belton House Lincolnshire 27,200
10 Cragside Northumberland 25,700

The World Heritage site Giant’s Causeway is situated in County Antrim and is one of the UK’s best-known natural landmarks. A formation of some 40,000 interlocking basalt columns, Giant’s Causeway was formed as a result of an ancient volcanic eruption. Giant’s Causeway is a fun site to take the children to due to the striking nature of the rock formations, which also make a great Instagram backdrop!

Just be careful on the rocks – they can get slippery when the tide is in!

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