Tumblr says it will ban images and videos that feature ‘adult content,’ including pornography, from its platform.
The change threatens to alienate some of the blogging website’s most active communities.
The law comes into effect on December 17.
The site says that content includes ‘photos, videos or GIFs that show real-life human genitals or female-presenting nipples and any content — including photos, videos, GIFs and illustrations — that depicts sex acts.’
The move comes just after the app was removed from the App Store, allegedly due to images of child sexual abuse having made their way onto Tumblr.
In a statement, Tumblr said at the time that, while it scans every image against a database of known child sexual abuse material, images that hadn’t yet been included in the database were found on its site.
“As Tumblr continues to grow and evolve, and our understanding of our impact on our world becomes clearer, we have a responsibility to consider that impact across different age groups, demographics, cultures and mindsets,” the company said in a statement.
Some content will still be allowed under the new rules, including breasts in the context of breastfeeding, birth and health-related situations, as well as erotica, nudity related to a newsworthy event and nudity in art. Those whose posts have been flagged as having adult content will be notified, and they’ll be able to appeal the decision.