Everyone’s favourite streaming service Netflix has given its five-year-old logo animation an upgrade.
The animation appears in front of original productions with many complimenting the new colour extravaganza.
The animation features the same sound, but the new logo is more visually engaging. The animation, called an ‘ident’ in designer lingo, explodes the popular N into a spectrum of thin cinematic style vertical columns.
Here’s a visual of the new Netflix ident:
Netflix has had the same logo animation for almost five years!!
Today we upgraded it ???? https://t.co/OXp73FbgoS
— Jarett Wieselman (@JarettSays) February 1, 2019
give your graphic designer a raise this is so beauthfully made; smooth transition, perfectly synced with sound and the message the amount of strips and colors send is uplifting and encouraging us to be more open to diversity of any kind.
thank you for choosing this!
— ♡ / inactive finals (@shayaronnie) February 1, 2019
this is the streaming service equivalent of getting a haircut, hope you like it x https://t.co/Cw99v6y6qJ
— Netflix UK & Ireland (@NetflixUK) February 1, 2019
Sexy…see the new Netflix intro animation. Very cinamatic but with a modern and disruptive flair. Love it. https://t.co/PBTEjbpNp9
— John H. Meyer (@BEASTMODE) February 1, 2019
Aesthetically pleasing. I love it. https://t.co/Js5QCg2nlE
— Pam Chvotkin, Storyteller (@reddusfoximus) February 1, 2019
This is the audio equivalent of HBO sticking with artifact-y static in a streaming age https://t.co/yW8Ei6LSTa
— Brian Hamilton (@_brianhamilton) February 1, 2019
But some aren’t so happy….
Is it wrong that I hate this new animation??? I liked the simplicity from before…now it gives me a headache ??♀️ Having epilepsy and colored transitions don’t mix but ok https://t.co/S4RRHH8gf5
— Stephyy? (@Steph4_6) February 1, 2019
