Clothing chain Zara has a new logo and Twitter users have been wondering what’s up with the squeeze.
Advertising agency Baron & Baron redesigned the logo. This is only the second time in the 45-year history of the Spanish high street store that it has updated its branding.
Some have likened the new look slimline logo to the evolving trends for small sizes in women’s fashion.
The new logo is already proving controversial, with fans redesigning it themselves. The new one consists of four capitalised letters in a serif font. However, the previous logo had ample room between the letters, creating a sense of space, but the new logo presses the Z A R A together, with the letter edges and serifs in a tangle. The new font also includes curves on the Z and R.
What do you think@of @zara’s new logo? ? #ZARA #ZaraLogo pic.twitter.com/S4pG8fpLHr
— THE STYLE EDIT (@TheStyleEditUK) January 31, 2019
This is how the new @zara #logo was #redesign. Maybe. pic.twitter.com/lm5KCOEDft
— Antonio Wimmer (@AntonioWimmer) January 30, 2019
The new Zara logo is actually me trying to squeeze into their clothes…? pic.twitter.com/KNBR5BHg4F
— P.U. 〽️? (@captl_P) January 29, 2019
Who else is feeling claustrophobic rn? Zara's cramped new logo is leaving some people "stressed out" https://t.co/7gCz36deB6 pic.twitter.com/a1v2M47MFE
— NYLON (@NylonMag) January 30, 2019
Seriously #ZARA, what the hell??
You forgot the spaces! #zaralogo #WhatHappened #failrebrand pic.twitter.com/cljuTrp8bS— Silvia Sguotti (@SilviaSguotti) January 30, 2019
The new Zara logo is YIKES. pic.twitter.com/UOWz5xDN0C
— Brian Latimer (@briskwalk) January 30, 2019
#ALDO after #ZARA changed their logo :p pic.twitter.com/0t1AVSUMcS
— Tal (@KeltieTK) January 30, 2019
