This was the week that Hellmann’s enjoyed an unexpected taste of the Oscars.
The brand offered comedian Amy Poehler a lifetime supply of mayonnaise after she mentioned Hellmann’s during the Academy Awards.
Amy was presenting the award for Best Supporting Actress to Regina King for her role in ‘If Beale Street Could Talk.
“We won’t be doing awards during the commercials, but we will be presenting commercials during the awards,” Poehler said. “So if all the winners could please say, ‘Hellman’s Mayonnaise: We’re on the side of food,’ instead of speeches, that would be great.”
This led to a flurry of activity on social media….
And the winner of the Best Mayonnaise goes to… #hellmanns #oscars #oscars2019 @ABCNetwork pic.twitter.com/Xdy5xpwrBU
— HellmannsUK (@HellmannsUK) February 26, 2019
the @Hellmanns social media manager right now #oscars pic.twitter.com/oxsZYdmZjH
— Thomas Galgano (@tommygalgano) February 25, 2019
Well done to the social team at @Hellmanns for quick reaction to #Oscars shout-out! #oscars2019 #hellmanns #mayo https://t.co/UGfjgiPwwe
— Active PR (@ActivePRuk) February 26, 2019
A-listers aren’t the only ones that came out as winners during the #Oscars2019…@Hellmanns also received an Oscar debut and are leveraging this #PR opportunity! ?? https://t.co/4Th6JX4dQI
— APC Collective (@apccollective) February 26, 2019
So did we walk away with “Best Condiment” last night? Still head over heels about our Oscar debut. #Oscars #Oscars2019 pic.twitter.com/v6nWzKGpnx
— Hellmann's (@Hellmanns) February 25, 2019
What an a-mayo-zing night! Congratulations to all the winners. You didn’t even have to mention us to get a free jar of mayo. Hellmann’s is on its way! #oscars #oscars2019
— Hellmann's (@Hellmanns) February 25, 2019
The way Lady Gaga/Bradley Cooper looked at each other is how @Hellmanns and this ham sandwich are looking at the other ??? // #Oscars #Oscars2019 pic.twitter.com/msurge9Qs3
— RT Herwig (@rtherwig) February 25, 2019
