Viral online news magazine Unilad has been bought by its nearest rival Ladbible after it went into administration earlier this month.
After weeks of uncertainty over the future of Unilad, staff were told this afternoon (Tuesday) that a buyer had been found.
A statement from Ladbible read: As of today, Ladbible Group and Unilad Group are now united under the same roof. This transforms the media landscape worldwide.
Bringing these brands together makes us the largest social video publisher ever, and a youth media brand to be reckoned with, having over 120m followers across our social channels. In August alone, our combined videos were viewed 4.5bn times.
We believe that the Unilad Group brands complement our existing offering and we can promise our audience more of the stuff they love from all the brands in the new Ladbible Group family.
As we go to meet our new colleagues in London and Manchester, we want to thank the teams that make the content that so many people know and love.
They’ve worked incredibly hard throughout considerable media speculation. We look forward to working together.
According social media engagement tracker Newswhip, Unilad was the largest English-language Facebook publisher ranked by likes, shares and comments last month.
Ladbible ranked second, followed by Fox News, CNN, the New York Times, the BBC and the Daily Mail.
When the Unilad staff walk into the LadBible office pic.twitter.com/ujenpykrJf
— avid-Day (@DavidMilling93) October 16, 2018
LadBible taking over UniLad like… pic.twitter.com/TxW0BKA2Ww
— Laura ? (@JustLaurahhh) October 16, 2018
LadBible acquires UniLad. pic.twitter.com/JmUsdrW3iy
— David Whitley (@mrdavidwhitley) October 16, 2018
