Northern Ireland is sixth on Santa’s naughty list.
Not going to bed when they’re told, too much screen time, and teasing their siblings are among a few naughty things kids have been doing, potentially earning themselves a spot on Santa’s naughty list.
Interested to find out which region has the naughtiest kids this year, experts at OnBuy.com conducted a behavioural study.
To carry this out, OnBuy approached 5,556 parents across the UK to monitor their children’s behaviour over the course of three months. They were asked to observe their child/children and, if they did one of the following ‘naughty activities’, to record it.
Some of the ‘naughty activities’ included ‘not going to bed when told’, ‘too much screen time’, ‘not completing chores’, ‘teasing siblings’ and ‘backchat’.
Here are the results:
| 1st | North West |
| 2nd | Greater London |
| 3rd | West Midlands |
| 4th | East |
| 5th | South East |
| 6th | Northern Ireland |
| 7th | North East |
| 8th | Yorkshire and the Humber |
| 9th | Scotland |
| 10th | East Midlands |
| 11th | South West |
| 12th | Wales |
Naughty List
It seems the region that is at the top of Santa’s naughty list is the North West of England. The region that has a population of over seven million seems to have had the naughtiest children of 2020.
87% of parents recorded their child/children not going to bed when they were told to and having too much screen time. 85% reported their child/children to have teased their sibling and 83% reported their kids had not completed their chores when asked.
Second on the naughty list is the region of Greater London. A whopping 90% of respondents said their child did not go to bed when they were told to. 74% reported refusal to brush teeth and 72% reported backchat.
The third region on Santa’s naughty list is the West Midlands, with 82% of respondents reporting their child had an untidy bedroom. 68% of parents reported dodging homework.
Nice List
The UK region that reported the least amount of naughty activities is Wales. It seems children from Wales will be going to the top of Santa’s nice list.
Only 26% of parents reported their children had refused to shower when asked, while 51% noted sweets before dinner. 31% of parents reported backchat, the lowest reported figure for that specific activity.
Second on the nice list is the South West with 38% of parents reporting back that their child/s disobeyed or broke the rules and 43% reported swearing.
Third on the nice list is the East Midlands. 38% of respondents reported their child refused to shower when asked and 54% reported bad school grades.
Methodology
- com asked 5,556 parents across the UK to monitor their children’s behaviour over the course of three months. The children were aged between 5 and 15.
- The parents were asked to observe their child/children and if they did one of the following ‘naughty statements’ to record it.

















































