Boost Drinks has donated over 20,000 of its energy products to key workers.
Those enjoying the drinks include Northern Ireland hospitals workers, Ambulance Service personnel, the Fire Service, care home workers, Royal Mail staff, and charity headquarter workers.
It’s the company’s way of saying thank you to those on the front line and beyond.
Boost regularly offers free product samples across NI but in the current climate the business is focusing on keeping NHS workers, care home staff, charity workers, postal staff and other key workers who are helping against the fight of Covid-19 hydrated.
Robert Sowney, Interim Director of Operations with the Northern Ireland Ambulance Service, said NIAS is overwhelmed at the kindness that has been shown to the staff throughout this pandemic.
“All our stations and control centres have received gifts of food and drink from local and regional distributors. I would like to thank Boost for their very generous donations of energy drinks which have been well received by our staff.
“Whilst the donations are appreciated in themselves, it is the very public recognition of our staff’s role in combatting the spread of the virus which resonates most. I also appreciate the role played by Mark Henry (EMT) and Glen Weir (CSO) for their efforts in ensuring distribution of the drinks to all stations,” he said.
Adrian Hipkiss, Marketing Director of Boost Drinks, said this is one of the most challenging times.
“Like many others, we’re making it a priority to use the tools and systems available to us to do what we can. We’re a drinks company that focuses on refuelling people and at this moment in time we want to do our small part to refuel those that are supporting all of us,” he added.
As Boost is only available to purchase through independent retailers the business has also been sending out care packages to convenience stores filled with treats to say thank you to hard working teams.
Boost has also designed and created posters with advice on social distancing and recommended hygiene practices. Approximately 500 parcels have been going out to retailers across the UK.