Amazon is taking on UK fashion retailers by launching its ‘try before you buy’ fashion service.
This is the online giant’s latest adventure in the clothing market.
Prime Wardrobe will deliver three to eight items with no upfront charge and free delivery for people signed up to the subscription service.
The feature will help Amazon rival companies like Asos.
And as an added bonus, shoppers will be offered generous discounts relating to the number of items they choose to keep, for example, they will be rewarded with £5 off when they choose items worth £100 or more. A £20 discount will apply if the customer keeps the items worth £200 or more. Shoppers can return any unwanted items free of charge within seven days.
The initiative began in the USA in June and launched in Japan last week.
“Fit is an important factor when it comes to buying clothes and shoes, and with Prime Wardrobe, Amazon Prime members can try their purchases in the comfort of their own home at no extra cost,” said Xavier Garambois, vice-president of Amazon Europe’s retail division.
Amazon ventured into the clothing market in the UK only ten years ago and has built a market share of 4.6%. However figures show that the vast majority of clothes are still bought on the high street.
The fashion service applies to shoppers who sign up to its Prime service, which charges £79 a year for unlimited free deliveries as well as streaming music and television.